Most salespeople have a revenue target they’re trying to hit. Far fewer actually understand what that number requires.
This article and the tool included are built to fix that.
Below, you’ll find a simple calculator you can use (and bookmark) to answer one question:
Based on my revenue goal, how many deals and leads do I really need?
This isn’t about theory.
Use the calculator below 👇🏽 to run your numbers in under 60 seconds.
This tool is designed for:
Sales reps trying to understand what it really takes to hit quota
Sales managers pressure-testing whether targets are realistic
Business leaders who want clarity before pushing for “more activity”
If you’ve ever asked:
“Why are we busy but still missing the number?”
“Do we need more leads, or better conversion?”
“Is this target even possible with our current pipeline?”
You’re in the right place.
Every sales funnel — regardless of industry — works off the same five inputs.
Change any one of them, and everything else changes.
This is your starting point.
Your revenue goal isn’t just a target — it’s a constraint.
If your funnel can’t support it, no amount of effort will fix that.
Deal size determines how many deals you need, not how good your product is.
Overestimating deal size is one of the fastest ways to underbuild a pipeline.
Pro Tip: Use your actual closed-won average from the last 3–6 months if possible.
Instead of talking in percentages, this calculator uses ratios.
For example:
10:1 means you need 10 qualified opportunities to close 1 deal
That’s a 10% close rate, expressed in practical terms
This makes the math easier to understand — especially for reps.
Not every lead is a real demand.
As a planning baseline, we use 15%, meaning:
Out of 100 incoming leads
About 15 become truly qualified
Note: Some teams do better. Some do worse. The calculator lets you adjust this based on your reality.
This is the part most teams ignore.
If your sales cycle is 60 days:
Leads created late in the year won’t close in the same year
The pipeline has to be built ahead of time
Sales isn’t just about volume — it’s about timing.
Once you enter your numbers, the calculator shows four things that matter.
This tells you how many deals must close to hit your goal.
If your team has never closed this many deals in a month before, that’s a signal — not a failure.
This is your true leading indicator.
If qualified leads drop this month, revenue misses next quarter are already locked in.
This shows whether the issue is:
Not enough demand coming in, or
Too much friction turns interest into real opportunities
The calculator highlights pressure in three areas:
Win-rate pressure (closing ratio)
Conversion pressure (lead quality)
Timing pressure (sales cycle vs timeframe)
This isn’t judgment. It’s visibility.
The calculator gives you the math. Your CRM is how you make it measurable and repeatable.
A few practical takeaways:
If “qualified” means something different to every rep, the numbers lie.
Use clear fields, stages, and definitions so your data reflects reality.
Focus on:
Unqualified → Qualified conversion
Qualified → Closed conversion
Time to qualify
Where deals stall
These tell you far more than call counts or email volume.
Sales velocity is maintained weekly.
A simple dashboard should answer:
Are we creating enough qualified leads this month?
Are we ahead or behind the required pace?
Where is friction showing up right now?
Want This Connected to Your HubSpot Data? Book a Diagnosis
We see these all the time:
Treating every inquiry as a real lead
Skipping clear qualification
Measuring activity instead of conversion
Ignoring sales cycle reality
Inconsistent pipeline stages across reps
Most “pipeline problems” are, in fact, definition problems.
Understanding your sales numbers helps you:
Set realistic targets
Focus effort where it actually matters
Reduce frustration across the team
The calculator shows you the math. Good sales execution turns it into momentum.