Where Leads and Revenue Leak In Your Sales Teams and Sales Process.
This diagnostic helps sales and commercial leaders visualise conversion gaps, quantify revenue impact, and identify where to focus improvement efforts.
HOW TO USE THIS DIAGNOSTIC TOOL
How to use this tool
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Set your baseline
Enter your average monthly inbound/prospecting leads and typical/average deal value. -
Adjust conversion rates
Reflect what actually happens between stages of your sales process, not what you hope happens. -
Diagnose the gaps
Generate a stage-by-stage assessment highlighting revenue leakage, risk areas, and practical improvement opportunities.
This is a directional diagnostic designed to support discussion and decision-making, not a forecasting model.
How Leads Flow (and Leak)
Adjust conversion rates at each stage to see drop-off and revenue impact in real time.
Note: This is a directional estimator. The goal is to reveal where small conversion lifts create outsized revenue gains.
Always analyse drop-offs to find hidden revenue loss.
Most teams lose 30–60% of revenue due to avoidable friction. It's not usually a "closing" problem; it's a "continuity" problem.

The GAP Analysis
We don't try to fix everything. We just fix what matters now.



Where This Leads: The Engagent Framework
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